Strategic marketing for healthcare organizations : building a customer-driven health system

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TextLanguage: English Publication details: San Francisco Jossey-Bass 2008Description: xx, 556 p. 24 cmISBN:

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Summary: deals with understanding the healthcare system & the role of marketing

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Lagos Business School Library General Stacks	Non-fiction	RA 410.56 K699 (Browse shelf(Opens below))	Available		MON-008121
Books	Lagos Business School Library General Stacks	Non-fiction	RA 410.56 K699 (Browse shelf(Opens below))	Available		MON-008122

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Previous	RA 410.55 .35 H437 Health service marketing management in Africa	RA 410.55 .35 H437 Health service marketing management in Africa	RA410.55 D48 V855 Working in health : financing and managing the public sector health workforce	RA 410.56 K699 Strategic marketing for healthcare organizations : building a customer-driven health system	RA 410.56 K699 Strategic marketing for healthcare organizations : building a customer-driven health system	RA 410.56 O466 Health branding development in Nigeria : a historical institutionalism perspective, 1996-2018 : a PhD thesis	RA 410.56 O466 Health branding development in Nigeria : a historical institutionalism perspective, 1996-2018 : a PhD thesis	Next

deals with understanding the healthcare system & the role of marketing

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