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Strategic marketing for healthcare organizations : building a customer-driven health system

By: Contributor(s): Material type: TextTextLanguage: English Publication details: San Francisco Jossey-Bass 2008Description: xx, 556 p. 24 cmISBN:
  • 9780787984960
Subject(s): LOC classification:
  • RA 410.56 K699
Summary: deals with understanding the healthcare system & the role of marketing
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Item type Current library Collection Call number Status Date due Barcode
Books Books Lagos Business School Library General Stacks Non-fiction RA 410.56 K699 (Browse shelf(Opens below)) Available MON-008121
Books Books Lagos Business School Library General Stacks Non-fiction RA 410.56 K699 (Browse shelf(Opens below)) Available MON-008122

deals with understanding the healthcare system & the role of marketing

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