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Strategic marketing for healthcare organizations : building a customer-driven health system

Kotler, P.

Strategic marketing for healthcare organizations : building a customer-driven health system - San Francisco Jossey-Bass 2008 - xx, 556 p. 24 cm.

deals with understanding the healthcare system & the role of marketing

ISBN: 9780787984960

Subjects--Topical Terms:
Marketing
Medical Care
United States

LC Class. No.: RA 410.56 K699

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Strategic marketing for healthcare organizations : building a customer-driven health system

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Installed and customized by Projektlink Konsult Limited