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Marketing toolkit for Nigeria D. K. Smith
Material type:
TextLanguage: English Publication details: Ibadan Spectrum Books 2001Description: xvi, 677 p. 24 cmISBN: - 9780292950
- HF 5415.2 S657
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Lagos Business School Library General Stacks | Non-fiction | HF 5415.2 S657 (Browse shelf(Opens below)) | Available | MON-006637 | |
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Lagos Business School Library General Stacks | Non-fiction | HF 5415.2 S657 (Browse shelf(Opens below)) | Available | MON-003988 | |
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Lagos Business School Library General Stacks | Non-fiction | HF 5415.2 S657 (Browse shelf(Opens below)) | Available | MON-006636 |
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| HF 5415.2 S526 Marketing research : An aid to decision making | HF 5415.2 S657 Marketing toolkit for Nigeria | HF 5415.2 S657 Marketing toolkit for Nigeria | HF 5415.2 S657 Marketing toolkit for Nigeria | HF5415.2 T85 Marketing research : measurement and method : a text with cases / | HF 5415.2 Z536 Effective marketing research in Canada | HF 5415.2 Z555 Exploring marketing research |
Constructed around two key premises: effective marketing & marketers requires deep knowledge of the attitudes & behaviours of targeted customers and of the characteristics of the environment which impact on customer attitudes & behaviours & the key tasks of marketing & marketers are to acquire new customers, develop existing ones, & retain existing customers.
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