Marketing toolkit for Nigeria
Smith, D. K
Marketing toolkit for Nigeria D. K. Smith - Ibadan Spectrum Books 2001 - xvi, 677 p. 24 cm.
Constructed around two key premises: effective marketing & marketers requires deep knowledge of the attitudes & behaviours of targeted customers and of the characteristics of the environment which impact on customer attitudes & behaviours & the key tasks of marketing & marketers are to acquire new customers, develop existing ones, & retain existing customers.
9780292950
Access To Markets
Market
Market Planning
Market Studies
Marketing
Nigeria
HF 5415.2 S657
Marketing toolkit for Nigeria D. K. Smith - Ibadan Spectrum Books 2001 - xvi, 677 p. 24 cm.
Constructed around two key premises: effective marketing & marketers requires deep knowledge of the attitudes & behaviours of targeted customers and of the characteristics of the environment which impact on customer attitudes & behaviours & the key tasks of marketing & marketers are to acquire new customers, develop existing ones, & retain existing customers.
9780292950
Access To Markets
Market
Market Planning
Market Studies
Marketing
Nigeria
HF 5415.2 S657