Marketing toolkit for Nigeria (Record no. 8686)
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| 000 -LEADER | |
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| fixed length control field | 00958nam a2200253Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230212s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780292950 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | Smith, D. K |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing toolkit for Nigeria |
| Statement of responsibility, etc | D. K. Smith |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Ibadan |
| Name of publisher | Spectrum Books |
| Date of publication | 2001 |
| 300 ## - COLLATION | |
| Pagination | xvi, 677 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Constructed around two key premises: effective marketing & marketers requires deep knowledge of the attitudes & behaviours of targeted customers and of the characteristics of the environment which impact on customer attitudes & behaviours & the key tasks of marketing & marketers are to acquire new customers, develop existing ones, & retain existing customers. |
| 650 ## - TRACINGS | |
| Main Subject | Access To Markets |
| 650 ## - TRACINGS | |
| Main Subject | Market |
| 650 ## - TRACINGS | |
| Main Subject | Market Planning |
| 650 ## - TRACINGS | |
| Main Subject | Market Studies |
| 650 ## - TRACINGS | |
| Main Subject | Marketing |
| 650 ## - TRACINGS | |
| Main Subject | Nigeria |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.2 S657 |
| Source of classification or shelving scheme | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 12/02/2023 | HF 5415.2 S657 | MON-006637 | Books | |
| Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 12/02/2023 | HF 5415.2 S657 | MON-003988 | Books | |
| Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 12/02/2023 | HF 5415.2 S657 | MON-006636 | Books |