Entrepreneurial marketing for SMEs Luca Cacciolatti
Material type: TextLanguage: English Publication details: Palgrave Macmillan Houndmills, Basingstoke, Hampshire 2016Edition: 1st edDescription: x, 215 p. 23 cmISBN:- 9781137532565
- HF 5415.13 C233
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Lagos Business School Library General Stacks | Non-fiction | HF 5415.13 C233 (Browse shelf(Opens below)) | Available | MON-008716 |
Browsing Lagos Business School Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF 5415.13 B735 Elements of Export Marketing and Management | HF5415.13 B84 Marketing management : a strategic planning approach / | HF 5415.13 B899 The PIMS principles : linking strategy to performance / | HF 5415.13 C233 Entrepreneurial marketing for SMEs | HF 5415.13 C253 Breakthrough marketing plans : how to stop wasting time and start driving growth / | HF5415.13 C365 Marketing management / | HF 5415.13 C486 Concurrent marketing : integrating product, sales and service |
Explains key topics & challenges of entrepreneurial marketing in a coherent & logically presented sequence. The book contextualizes the practice of marketing among SMEs, & critically evaluates major issues of entrepreneurial marketing with relevant & up-to-date academic body of knowledge.
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