Entrepreneurial marketing for SMEs Luca Cacciolatti

By:

Cacciolatti, L

Material type: Text

TextLanguage: English Publication details: Palgrave Macmillan Houndmills, Basingstoke, Hampshire 2016Edition: 1st edDescription: x, 215 p. 23 cmISBN:

9781137532565

Subject(s):

LOC classification:

HF 5415.13 C233

Summary: Explains key topics & challenges of entrepreneurial marketing in a coherent & logically presented sequence. The book contextualizes the practice of marketing among SMEs, & critically evaluates major issues of entrepreneurial marketing with relevant & up-to-date academic body of knowledge.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Lagos Business School Library General Stacks	Non-fiction	HF 5415.13 C233 (Browse shelf(Opens below))	Available		MON-008716

Explains key topics & challenges of entrepreneurial marketing in a coherent & logically presented sequence. The book contextualizes the practice of marketing among SMEs, & critically evaluates major issues of entrepreneurial marketing with relevant & up-to-date academic body of knowledge.

There are no comments on this title.

to post a comment.

Place hold
Print
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core ISBD MARCXML MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Entrepreneurial marketing for SMEs Luca Cacciolatti

Lagos Business School Library is powered by Koha Installed and customized by Projektlink Konsult Limited

Lagos Business School Library is powered by Koha
Installed and customized by Projektlink Konsult Limited