Entrepreneurial marketing for SMEs
Cacciolatti, L.
Entrepreneurial marketing for SMEs Luca Cacciolatti - 1st ed. - Palgrave Macmillan Houndmills, Basingstoke, Hampshire 2016 - x, 215 p. 23 cm.
Explains key topics & challenges of entrepreneurial marketing in a coherent & logically presented sequence. The book contextualizes the practice of marketing among SMEs, & critically evaluates major issues of entrepreneurial marketing with relevant & up-to-date academic body of knowledge.
9781137532565
Management
Marketing
Small Enterprises
HF 5415.13 C233
Entrepreneurial marketing for SMEs Luca Cacciolatti - 1st ed. - Palgrave Macmillan Houndmills, Basingstoke, Hampshire 2016 - x, 215 p. 23 cm.
Explains key topics & challenges of entrepreneurial marketing in a coherent & logically presented sequence. The book contextualizes the practice of marketing among SMEs, & critically evaluates major issues of entrepreneurial marketing with relevant & up-to-date academic body of knowledge.
9781137532565
Management
Marketing
Small Enterprises
HF 5415.13 C233