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Basic marketing : a managerial approach / E. Jerome McCarthy
Material type:
TextSeries: The Irwin series in marketingPublication details: Homewood, Ill. : Irwin, 1968.Edition: 3rd edDescription: xxvii, 755 p. : col. illISBN: - 0256036497
- 0256060517 (disk)
- HF 5415.13 M33
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Lagos Business School Library Processing Center | Non-fiction | HF 5415.13 M33 (Browse shelf(Opens below)) | Available | 2025-0012 |
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| HD 2755.5 D35 International business : environments and operations / | HD 4901 B674 Labor economics / | HF 1017 L924 Quantitative Techniques. | HF 5415.13 M33 Basic marketing : a managerial approach / | HF 5635 N.54 W863 Business Accounting 1 | HF 5635 .N54 W863 Business Accounting 2 | HF 5681.B2 P41 Financial statement analysis and security valuation / |
System requirements for disk (version 1.0): IBM PC.
Includes indexes.
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