Basic marketing : a managerial approach /

McCarthy, E. Jerome

Basic marketing : a managerial approach / E. Jerome McCarthy - 3rd ed. - Homewood, Ill. : Irwin, 1968. - xxvii, 755 p. : col. ill. ; - The Irwin series in marketing .

System requirements for disk (version 1.0): IBM PC. Includes indexes.

ISBN: 0256036497 0256060517 (disk)

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF 5415.13 / M33

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Basic marketing : a managerial approach /

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