Basic marketing : (Record no. 14314)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00724cam a2200241 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 870904s1987 ilua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256036497 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256060517 (disk) |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | McCarthy, E. Jerome |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing : |
| Remainder of title | a managerial approach / |
| Statement of responsibility, etc | E. Jerome McCarthy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Homewood, Ill. : |
| Name of publisher | Irwin, |
| Date of publication | 1968. |
| 300 ## - COLLATION | |
| Pagination | xxvii, 755 p. : |
| Other physical details | col. ill. ; |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Series Title | The Irwin series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | System requirements for disk (version 1.0): IBM PC. |
| 500 ## - GENERAL NOTE | |
| General note | Includes indexes. |
| 650 #0 - TRACINGS | |
| Main Subject | Marketing |
| Subdivision (2nd) | Management. |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Perreault, William D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | M33 |
| Source of classification or shelving scheme | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | Processing Center | 02/12/2024 | HF 5415.13 M33 | 2025-0012 | Books |