Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.
Material type: TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1985.Edition: 2nd edDescription: xvi, 444 p. : illISBN:- 0070489246 :
- HF5415.13 G85
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Lagos Business School Library General Stacks | Non-fiction | HF5415.13 G85 (Browse shelf(Opens below)) | Available | 2023-0143 |
Browsing Lagos Business School Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415.13 D53 Marketing management / | HF 5415.13 E445 Emerging issues in global marketing : a shifting paradigm | HF 5415.13 F74 Marketing Framework Implementation Guide: Marketing your Services and Creating Demand/ | HF5415.13 G85 Marketing management : strategies and programs / | HF5415.13 H37 Industrial marketing management : text and cases / | HF 5415.13 H379 Secrets of the worlds top sales performers | HF 5415.13 H675 Principled Profit : marketing that puts people first |
There are no comments on this title.