Marketing management : (Record no. 13564)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00605cam a2200205 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 840814s1985 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0070489246 : |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | Guiltinan, Joseph P. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | strategies and programs / |
| Statement of responsibility, etc | Joseph P. Guiltinan, Gordon W. Paul. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | McGraw-Hill, |
| Date of publication | c1985. |
| 300 ## - COLLATION | |
| Pagination | xvi, 444 p. : |
| Other physical details | ill. ; |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Series Title | McGraw-Hill series in marketing |
| 650 #0 - TRACINGS | |
| Main Subject | Marketing |
| Subdivision (2nd) | Management. |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Paul, Gordon W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | G85 |
| Source of classification or shelving scheme | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 21/11/2022 | HF5415.13 G85 | 2023-0143 | Books |