Marketing management : strategies and programs /
Guiltinan, Joseph P.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. - 2nd ed. - New York : McGraw-Hill, c1985. - xvi, 444 p. : ill. ; - McGraw-Hill series in marketing .
0070489246 :
Marketing--Management.
HF5415.13 / G85
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul. - 2nd ed. - New York : McGraw-Hill, c1985. - xvi, 444 p. : ill. ; - McGraw-Hill series in marketing .
0070489246 :
Marketing--Management.
HF5415.13 / G85