Value proposition design : how to create products and services customers want / written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos.
Material type: TextPublication details: Hoboken John-Wiley & Sons 2014Description: xxv, 290 pages : color illustrationsISBN:- 9781118968055 (pbk.)
- 1118968050 (pbk.)
- HF5415.5 O87
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Lagos Business School Library General Stacks | Non-fiction | HF5415.5 O87 (Browse shelf(Opens below)) | Available | 2023-0084 |
Browsing Lagos Business School Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF 5415.5 K678 Marketing management : analysis, planning, implementation, and control | HF 5415.5 K678 Marketing management : analysis, planning, implementation, and control | HF 5415.5 N428 Caring for the Customer | HF5415.5 O87 Value proposition design : how to create products and services customers want / | HF 5415.5 P456 The Marketing Customer Interface 1990 - 2000 | HF 5415.5 P764 How to price your products and service | HF 5415.5 R452 The loyalty effect : the hidden force behind growth, profit and lasting value |
Includes index.
The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.
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