Value proposition design : how to create products and services customers want /
Osterwalder, Alexander,
Value proposition design : how to create products and services customers want / written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos. - Hoboken John-Wiley & Sons 2014 - xxv, 290 pages : color illustrations ;
Includes index.
The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.
9781118968055 (pbk.) 1118968050 (pbk.)
Customer services--Management.
Quality control.
Production management--Quality control.
Business planning.
Strategic planning.
Customer relations.
HF5415.5 / O87
Value proposition design : how to create products and services customers want / written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos. - Hoboken John-Wiley & Sons 2014 - xxv, 290 pages : color illustrations ;
Includes index.
The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.
9781118968055 (pbk.) 1118968050 (pbk.)
Customer services--Management.
Quality control.
Production management--Quality control.
Business planning.
Strategic planning.
Customer relations.
HF5415.5 / O87