Value proposition design : (Record no. 13507)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01571cam a2200301 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150506s2014 njua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781118968055 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1118968050 (pbk.) |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | Osterwalder, Alexander, |
| 245 10 - TITLE STATEMENT | |
| Title | Value proposition design : |
| Remainder of title | how to create products and services customers want / |
| Statement of responsibility, etc | written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken |
| Name of publisher | John-Wiley & Sons |
| Date of publication | 2014 |
| 300 ## - COLLATION | |
| Pagination | xxv, 290 pages : |
| Other physical details | color illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. |
| 650 #0 - TRACINGS | |
| Main Subject | Customer services |
| Subdivision (2nd) | Management. |
| 650 #0 - TRACINGS | |
| Main Subject | Quality control. |
| 650 #0 - TRACINGS | |
| Main Subject | Production management |
| Subdivision (2nd) | Quality control. |
| 650 #0 - TRACINGS | |
| Main Subject | Business planning. |
| 650 #0 - TRACINGS | |
| Main Subject | Strategic planning. |
| 650 #0 - TRACINGS | |
| Main Subject | Customer relations. |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Pigneur, Yves, |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Bernarda, Gregory, |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Smith, Alan, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.5 |
| Item number | O87 |
| Source of classification or shelving scheme | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 18/08/2022 | HF5415.5 O87 | 2023-0084 | Books |