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Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman, University of Tennessee, Knoxville.
Material type:
TextPublication details: Lanham Rowman & Littlefield 2018Edition: Third editionDescription: viii, 359ISBN: - 9781538101049 (cloth : alk. paper)
- 9781538101056 (pbk. : alk. paper)
- HF5415.123 B557
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Lagos Business School Library General Stacks | Non-fiction | HF5415.123 B557 (Browse shelf(Opens below)) | Available | 2023-0018 |
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| HF 5415.122 M393 Marketing apocalypse : eschatology, escapology and the illusion of the end | HF 5415.122 S622 Ethics in marketing / | HF 5415.122 S622 Ethics in marketing / | HF5415.123 B557 Integrated marketing communication : creative strategy from idea to implementation / | HF 5415.123 F55 Business-to-business marketing : relationships, systems and communications / | HF 5415.125 B397 The new emerging market multinationals : four strategies for disrupting markets and building brands | HF 5415. 125 H344 Net worth : Shaping markets when customers make the rules |
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