Integrated marketing communication : creative strategy from idea to implementation /
Blakeman, Robyn,
Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman, University of Tennessee, Knoxville. - Third edition. - Lanham Rowman & Littlefield 2018 - viii, 359
9781538101049 (cloth : alk. paper) 9781538101056 (pbk. : alk. paper)
Communication in marketing.
HF5415.123 / B557
Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman, University of Tennessee, Knoxville. - Third edition. - Lanham Rowman & Littlefield 2018 - viii, 359
9781538101049 (cloth : alk. paper) 9781538101056 (pbk. : alk. paper)
Communication in marketing.
HF5415.123 / B557