Integrated marketing communication : (Record no. 13442)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00648cam a2200193 i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171016s2018 mdu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781538101049 (cloth : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781538101056 (pbk. : alk. paper) |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | Blakeman, Robyn, |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated marketing communication : |
| Remainder of title | creative strategy from idea to implementation / |
| Statement of responsibility, etc | Robyn Blakeman, University of Tennessee, Knoxville. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Lanham |
| Name of publisher | Rowman & Littlefield |
| Date of publication | 2018 |
| 300 ## - COLLATION | |
| Pagination | viii, 359 |
| 650 #0 - TRACINGS | |
| Main Subject | Communication in marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | B557 |
| Source of classification or shelving scheme | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 18/08/2022 | HF5415.123 B557 | 2023-0018 | Books |