Nigerian Marketing Memoirs : 50 case studies Mike Awoyinfa & Dimgba Igwe
Material type:
TextLanguage: English Publication details: Lagos McDee Communications Ltd., 2005Edition: 1st edDescription: xx, 938p. 24 cmISBN: - 0780286071
- HF 5415 A969
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Lagos Business School Library General Stacks | Non-fiction | HF 5415 A969 (Browse shelf(Opens below)) | Available | MON-006631 |
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| HF 5415 A756 The handbook of brand management | HF 5415 A756 The handbook of brand management | HF 5415 A756 The handbook of brand management | HF 5415 A969 Nigerian Marketing Memoirs : 50 case studies | HF 5415 B354 The Marketing book | HF 5415 B354 The Marketing book | HF 5415 B373 Hearing the voice of marketing : competitive advantage through creative use of market information |
The book offers practical and experiential wisdom in the areas of Nigeria's entrepreneurial marketing geniuses, the story behind some famous Nigerian big brands etc.
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