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Nigerian Marketing Memoirs : 50 case studies

Awoyinfa, M.

Nigerian Marketing Memoirs : 50 case studies Mike Awoyinfa & Dimgba Igwe - 1st ed - Lagos McDee Communications Ltd., 2005 - xx, 938p. 24 cm.

The book offers practical and experiential wisdom in the areas of Nigeria's entrepreneurial marketing geniuses, the story behind some famous Nigerian big brands etc.

ISBN: 0780286071

Subjects--Topical Terms:
Marketing
Nigeria

LC Class. No.: HF 5415 A969

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Nigerian Marketing Memoirs : 50 case studies

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Installed and customized by Projektlink Konsult Limited