Nigerian Marketing Memoirs : (Record no. 13233)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00733nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230212s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0780286071 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | Awoyinfa, M. |
| 245 #0 - TITLE STATEMENT | |
| Title | Nigerian Marketing Memoirs : |
| Remainder of title | 50 case studies |
| Statement of responsibility, etc | Mike Awoyinfa & Dimgba Igwe |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Lagos |
| Name of publisher | McDee Communications Ltd., |
| Date of publication | 2005 |
| 300 ## - COLLATION | |
| Pagination | xx, 938p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The book offers practical and experiential wisdom in the areas of Nigeria's entrepreneurial marketing geniuses, the story behind some famous Nigerian big brands etc. |
| 650 ## - TRACINGS | |
| Main Subject | Marketing |
| 650 ## - TRACINGS | |
| Main Subject | Nigeria |
| 700 ## - ADDITIONAL AUTHOR | |
| Additional Author | Igwe, D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 A969 |
| Source of classification or shelving scheme | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 12/02/2023 | HF 5415 A969 | MON-006631 | Books |