From Great to gone : why FMCG companies are losing the race for customers Peter Lorange & Jimmi Rembiszewski
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781472435569
- HF 5415.2 L677
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Lagos Business School Library General Stacks | Non-fiction | HF 5415.2 L677 (Browse shelf(Opens below)) | Available | MON-006852 |
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HF 5415.2 K550 Marketing research : an applied approach | HF 5415. 2 K853 International marketing research | HF 5415.2 L455 Marketing research | HF 5415.2 L677 From Great to gone : why FMCG companies are losing the race for customers | HF 5415.2 M233 Marketing Research | HF 5415.2 M240 Retail marketing plans : how to prepare them, how to use them | HF 5415.2 M243 Marketing research essentials |
Opens your company's mind to the modern consumer and a new way of going to market
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