From Great to gone : why FMCG companies are losing the race for customers
Lorange, P.
From Great to gone : why FMCG companies are losing the race for customers Peter Lorange & Jimmi Rembiszewski - Surrey, England Gower Publishing Ltd 2014 - xi, 161 p. 26 cm.
Opens your company's mind to the modern consumer and a new way of going to market
9781472435569
Consumer Behaviour
Consumer Goods
Market Studies
Marketing
New Products
Strategic Planning
HF 5415.2 L677
From Great to gone : why FMCG companies are losing the race for customers Peter Lorange & Jimmi Rembiszewski - Surrey, England Gower Publishing Ltd 2014 - xi, 161 p. 26 cm.
Opens your company's mind to the modern consumer and a new way of going to market
9781472435569
Consumer Behaviour
Consumer Goods
Market Studies
Marketing
New Products
Strategic Planning
HF 5415.2 L677