From Great to gone : why FMCG companies are losing the race for customers Peter Lorange & Jimmi Rembiszewski
Material type: TextLanguage: English Publication details: Surrey, England Gower Publishing Ltd 2014Description: xi, 161 p. 26 cmISBN:- 9781472435569
- HF 5415.2 L677
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Lagos Business School Library General Stacks | Non-fiction | HF 5415.2 L677 (Browse shelf(Opens below)) | Available | MON-006852 |
Opens your company's mind to the modern consumer and a new way of going to market
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