From Great to gone : (Record no. 12577)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00816nam a2200265Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230212s9999||||xx |||||||||||||| ||und|| |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9781472435569 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
100 ## - MAIN ENTRY--AUTHOR | |
Author | Lorange, P. |
245 #0 - TITLE STATEMENT | |
Title | From Great to gone : |
Remainder of title | why FMCG companies are losing the race for customers |
Statement of responsibility, etc | Peter Lorange & Jimmi Rembiszewski |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Surrey, England |
Name of publisher | Gower Publishing Ltd |
Date of publication | 2014 |
300 ## - COLLATION | |
Pagination | xi, 161 p. |
520 ## - SUMMARY, ETC. | |
Summary, etc | Opens your company's mind to the modern consumer and a new way of going to market |
650 ## - TRACINGS | |
Main Subject | Consumer Behaviour |
650 ## - TRACINGS | |
Main Subject | Consumer Goods |
650 ## - TRACINGS | |
Main Subject | Market Studies |
650 ## - TRACINGS | |
Main Subject | Marketing |
650 ## - TRACINGS | |
Main Subject | New Products |
650 ## - TRACINGS | |
Main Subject | Strategic Planning |
700 ## - ADDITIONAL AUTHOR | |
Additional Author | Rembiszewski, J. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | Books |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5415.2 L677 |
Source of classification or shelving scheme | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode. | Koha item type |
---|---|---|---|---|---|---|---|---|---|
Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 12/02/2023 | HF 5415.2 L677 | MON-006852 | Books |