The Cambridge handbook of consumer psychology Michael Norton, Derek Rucker, & Cait Lamberton
Material type:
TextLanguage: English Publication details: New York Cambridge University Press 2015Edition: 1st edDescription: xxii, 767 p. 26 cmSubject(s): LOC classification: - HF 5415.32 C366
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Lagos Business School Library General Stacks | Non-fiction | HF 5415.32 C366 (Browse shelf(Opens below)) | Available | MON-007819 | |
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Lagos Business School Library General Stacks | Non-fiction | HF 5415.32 C366 (Browse shelf(Opens below)) | Available | MON-007818 | |
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Lagos Business School Library General Stacks | Non-fiction | HF 5415.32 C366 (Browse shelf(Opens below)) | Available | MON-007817 | |
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Lagos Business School Library General Stacks | Non-fiction | HF 5415.32 C366 (Browse shelf(Opens below)) | Available | MON-007815 | |
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Lagos Business School Library General Stacks | Non-fiction | HF 5415.32 C366 (Browse shelf(Opens below)) | Available | MON-007816 |
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| HF 5415.3 S547 Customer behavior : Consumer behavior and beyond | HF 5415.32 A76 Consumers | HF 5415.32 B339 Consumer behavior | HF 5415.32 C366 The Cambridge handbook of consumer psychology | HF 5415.32 C366 The Cambridge handbook of consumer psychology | HF 5415.32 C366 The Cambridge handbook of consumer psychology | HF 5415.32 C366 The Cambridge handbook of consumer psychology |
Addresses these key questions: why do consumers make the purchases the do, & which ones makes them truly happy? why are consumers willing to spend huge sums of money to appear high status, etc
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