The Cambridge handbook of consumer psychology Michael Norton, Derek Rucker, & Cait Lamberton
Material type: TextLanguage: English Publication details: New York Cambridge University Press 2015Edition: 1st edDescription: xxii, 767 p. 26 cmSubject(s): LOC classification:- HF 5415.32 C366
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books | Lagos Business School Library General Stacks | Non-fiction | HF 5415.32 C366 (Browse shelf(Opens below)) | Available | MON-007819 | |
Books | Lagos Business School Library General Stacks | Non-fiction | HF 5415.32 C366 (Browse shelf(Opens below)) | Available | MON-007818 | |
Books | Lagos Business School Library General Stacks | Non-fiction | HF 5415.32 C366 (Browse shelf(Opens below)) | Available | MON-007817 | |
Books | Lagos Business School Library General Stacks | Non-fiction | HF 5415.32 C366 (Browse shelf(Opens below)) | Available | MON-007815 | |
Books | Lagos Business School Library General Stacks | Non-fiction | HF 5415.32 C366 (Browse shelf(Opens below)) | Available | MON-007816 |
Addresses these key questions: why do consumers make the purchases the do, & which ones makes them truly happy? why are consumers willing to spend huge sums of money to appear high status, etc
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