The Cambridge handbook of consumer psychology
Norton, ed., M.
The Cambridge handbook of consumer psychology Michael Norton, Derek Rucker, & Cait Lamberton - 1st ed. - New York Cambridge University Press 2015 - xxii, 767 p. 26 cm.
Addresses these key questions: why do consumers make the purchases the do, & which ones makes them truly happy? why are consumers willing to spend huge sums of money to appear high status, etc
Consumer Behaviour
Psychology
HF 5415.32 C366
The Cambridge handbook of consumer psychology Michael Norton, Derek Rucker, & Cait Lamberton - 1st ed. - New York Cambridge University Press 2015 - xxii, 767 p. 26 cm.
Addresses these key questions: why do consumers make the purchases the do, & which ones makes them truly happy? why are consumers willing to spend huge sums of money to appear high status, etc
Consumer Behaviour
Psychology
HF 5415.32 C366