Marketing : the retro revolution Stephen Brown
Material type: TextLanguage: English Publication details: London Sage Publications 2001Edition: 1st edDescription: x, 262 p. 24 cmSubject(s): LOC classification:- HF 5415 B745
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Lagos Business School Library General Stacks | Non-fiction | HF 5415 B745 (Browse shelf(Opens below)) | Available | MON-006618 |
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Demonstrates that retro-orientation is a harbinger of change and a revolution in marketing thinking
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