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Marketing : the retro revolution

Brown, S.

Marketing : the retro revolution Stephen Brown - 1st ed - London Sage Publications 2001 - x, 262 p. 24 cm

Demonstrates that retro-orientation is a harbinger of change and a revolution in marketing thinking

Subjects--Topical Terms:
Marketing

LC Class. No.: HF 5415 B745

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Marketing : the retro revolution

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