Marketing : the retro revolution Stephen Brown

By: Material type: TextTextLanguage: English Publication details: London Sage Publications 2001Edition: 1st edDescription: x, 262 p. 24 cmSubject(s): LOC classification:
  • HF 5415 B745
Summary: Demonstrates that retro-orientation is a harbinger of change and a revolution in marketing thinking
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Item type Current library Collection Call number Status Date due Barcode
Books Books Lagos Business School Library General Stacks Non-fiction HF 5415 B745 (Browse shelf(Opens below)) Available MON-006618

Demonstrates that retro-orientation is a harbinger of change and a revolution in marketing thinking

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