Marketing moves : A new approach to profits, growth, and renewal, Philip Kotler, Dipak C. Jain & Suvit Maesincee
Material type: TextLanguage: English Publication details: Boston Harvard Business Review 2002Description: xii, 191 p. 24 cmISBN:- 1578516005
- HF 5415 K633
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Lagos Business School Library General Stacks | Non-fiction | HF 5415 K633 (Browse shelf(Opens below)) | Available | MON-004196 |
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HF 5415 K445 Multinational marketing management | HF 5415 K6246 Good works! : marketing and corporate initiatives that build a better world-- and the bottom line / | HF 5415 K6314 Principles of Marketing/ | HF 5415 K633 Marketing moves : A new approach to profits, growth, and renewal, Philip Kotler, Dipak C. Jain & Suvit Maesincee | HF 5415 K633 Marketing moves : A new approach to profits, growth, and renewal | HF 5415 K634 Principles of marketing | HF 5415 K636 Principles of marketing |
Describes the next transformational imperative for marketing - and for any organization competing in our customer-ruled, technology-driven market place. It calls for a fundamental rethinking of corporate strategy to enable the on going creation and delivery of superior value for customers in both the market place and the market space.
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