Marketing moves : A new approach to profits, growth, and renewal, Philip Kotler, Dipak C. Jain & Suvit Maesincee
Kotler, P
Marketing moves : A new approach to profits, growth, and renewal, Philip Kotler, Dipak C. Jain & Suvit Maesincee - Boston Harvard Business Review 2002 - xii, 191 p. 24 cm.
Describes the next transformational imperative for marketing - and for any organization competing in our customer-ruled, technology-driven market place. It calls for a fundamental rethinking of corporate strategy to enable the on going creation and delivery of superior value for customers in both the market place and the market space.
1578516005
Access To Markets
Market
Market Planning
Market Studies
Marketing
Retail Marketing
HF 5415 K633
Marketing moves : A new approach to profits, growth, and renewal, Philip Kotler, Dipak C. Jain & Suvit Maesincee - Boston Harvard Business Review 2002 - xii, 191 p. 24 cm.
Describes the next transformational imperative for marketing - and for any organization competing in our customer-ruled, technology-driven market place. It calls for a fundamental rethinking of corporate strategy to enable the on going creation and delivery of superior value for customers in both the market place and the market space.
1578516005
Access To Markets
Market
Market Planning
Market Studies
Marketing
Retail Marketing
HF 5415 K633