Marketing moves : (Record no. 11813)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01058nam a2200265Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230212s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1578516005 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | Kotler, P |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing moves : |
| Remainder of title | A new approach to profits, growth, and renewal, Philip Kotler, Dipak C. Jain & Suvit Maesincee |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston |
| Name of publisher | Harvard Business Review |
| Date of publication | 2002 |
| 300 ## - COLLATION | |
| Pagination | xii, 191 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Describes the next transformational imperative for marketing - and for any organization competing in our customer-ruled, technology-driven market place. It calls for a fundamental rethinking of corporate strategy to enable the on going creation and delivery of superior value for customers in both the market place and the market space. |
| 650 ## - TRACINGS | |
| Main Subject | Access To Markets |
| 650 ## - TRACINGS | |
| Main Subject | Market |
| 650 ## - TRACINGS | |
| Main Subject | Market Planning |
| 650 ## - TRACINGS | |
| Main Subject | Market Studies |
| 650 ## - TRACINGS | |
| Main Subject | Marketing |
| 650 ## - TRACINGS | |
| Main Subject | Retail Marketing |
| 700 ## - ADDITIONAL AUTHOR | |
| Additional Author | Jain, D. C.Maesincee |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 K633 |
| Source of classification or shelving scheme | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 12/02/2023 | HF 5415 K633 | MON-004196 | Books |