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Basic marketing : a managerial approach / E. Jerome McCarthy

By: Contributor(s): Material type: TextTextSeries: The Irwin series in marketingPublication details: Homewood, Ill. : Irwin, 1968.Edition: 3rd edDescription: xxvii, 755 p. : col. illISBN:
  • 0256036497
  • 0256060517 (disk)
Subject(s): LOC classification:
  • HF 5415.13 M33
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Item type Current library Collection Call number Status Barcode
Books Books Lagos Business School Library Processing Center Non-fiction HF 5415.13 M33 (Browse shelf(Opens below)) Available 2025-0012

System requirements for disk (version 1.0): IBM PC.

Includes indexes.

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