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Introduction to advertising & promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

By:

Belch, George E

Contributor(s):

Belch, Michael A

Material type: Text

Text

TextPublication details: Homewood, IL : Irwin, c1993.Edition: 2nd edDescription: 1 v. (various pagings) : ill. (some col.)ISBN:

0256105162
0256108250 (International student ed.)

Subject(s):

LOC classification:

HF5823 B45

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Lagos Business School Library General Stacks	Non-fiction	HF5823 B45 (Browse shelf(Opens below))	Available	2023-0198

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