Introduction to advertising & promotion : an integrated marketing communications perspective /
Belch, George E.
Introduction to advertising & promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. - 2nd ed. - Homewood, IL : Irwin, c1993. - 1 v. (various pagings) : ill. (some col.) ;
0256105162 0256108250 (International student ed.)
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / B45
Introduction to advertising & promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. - 2nd ed. - Homewood, IL : Irwin, c1993. - 1 v. (various pagings) : ill. (some col.) ;
0256105162 0256108250 (International student ed.)
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / B45