Introduction to advertising & promotion : (Record no. 13618)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00737pam a2200229 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 920616s1993 ilua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256105162 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256108250 (International student ed.) |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | Belch, George E. |
| 245 10 - TITLE STATEMENT | |
| Title | Introduction to advertising & promotion : |
| Remainder of title | an integrated marketing communications perspective / |
| Statement of responsibility, etc | George E. Belch, Michael A. Belch. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Homewood, IL : |
| Name of publisher | Irwin, |
| Date of publication | c1993. |
| 300 ## - COLLATION | |
| Pagination | 1 v. (various pagings) : |
| Other physical details | ill. (some col.) ; |
| 650 #0 - TRACINGS | |
| Main Subject | Advertising. |
| 650 #0 - TRACINGS | |
| Main Subject | Sales promotion. |
| 650 #0 - TRACINGS | |
| Main Subject | Communication in marketing. |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Belch, Michael A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | B45 |
| Source of classification or shelving scheme | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 21/11/2022 | HF5823 B45 | 2023-0198 | Books |