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International marketing and export management Gerald Albaum, Jesper Strandskov, Edwin Duerr & Lawrence Dowd

By: Material type: TextTextLanguage: English Publication details: Workingham Addison 1994Edition: 2ndDescription: xix, 484 p. 24 cmISBN:
  • 0201624044
Subject(s): LOC classification:
  • HF 5415 A523
Summary: The themes are the understanding of marketing processes and the management of export operations and decision making. The book shows how a company operates creatively in the international environment, dealing with the selection of markets in the context of prevailing economic, political, legal and cultural conditions.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Lagos Business School Library General Stacks Non-fiction HF 5415 A523 (Browse shelf(Opens below)) Available MON-002812
Books Books Lagos Business School Library General Stacks Non-fiction HF 5415 A523 (Browse shelf(Opens below)) Available MON-006670
Books Books Lagos Business School Library General Stacks Non-fiction HF 5415 A523 (Browse shelf(Opens below)) Available MON-006671

The themes are the understanding of marketing processes and the management of export operations and decision making. The book shows how a company operates creatively in the international environment, dealing with the selection of markets in the context of prevailing economic, political, legal and cultural conditions.

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