International marketing and export management (Record no. 13060)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00993nam a2200253Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230212s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0201624044 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author | Albaum, G., et al |
| 245 #0 - TITLE STATEMENT | |
| Title | International marketing and export management |
| Statement of responsibility, etc | Gerald Albaum, Jesper Strandskov, Edwin Duerr & Lawrence Dowd |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Workingham |
| Name of publisher | Addison |
| Date of publication | 1994 |
| 300 ## - COLLATION | |
| Pagination | xix, 484 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The themes are the understanding of marketing processes and the management of export operations and decision making. The book shows how a company operates creatively in the international environment, dealing with the selection of markets in the context of prevailing economic, political, legal and cultural conditions. |
| 650 ## - TRACINGS | |
| Main Subject | International Market |
| 650 ## - TRACINGS | |
| Main Subject | Market Planning |
| 650 ## - TRACINGS | |
| Main Subject | Market Studies |
| 650 ## - TRACINGS | |
| Main Subject | Marketing |
| 650 ## - TRACINGS | |
| Main Subject | Trade Promotion |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 A523 |
| Source of classification or shelving scheme | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode. | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 12/02/2023 | HF 5415 A523 | MON-002812 | Books | |
| Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 12/02/2023 | HF 5415 A523 | MON-006670 | Books | |
| Library of Congress Classification | Non-fiction | Lagos Business School Library | Lagos Business School Library | General Stacks | 12/02/2023 | HF 5415 A523 | MON-006671 | Books |