From Great to gone : why FMCG companies are losing the race for customers Peter Lorange & Jimmi Rembiszewski

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Material type: Text

TextLanguage: English Publication details: Surrey, England Gower Publishing Ltd 2014Description: xi, 161 p. 26 cmISBN:

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Summary: Opens your company's mind to the modern consumer and a new way of going to market

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Lagos Business School Library General Stacks	Non-fiction	HF 5415.2 L677 (Browse shelf(Opens below))	Available		MON-006852

Opens your company's mind to the modern consumer and a new way of going to market

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