Health service marketing management in Africa Robert Ebo Hinson, Kofi Osei-Frimpong, Ogechi Adeola & Lydia Aziato.., editors
Material type: TextLanguage: English Publication details: New York Routledge/Productivity Press 2020Edition: 1st. edDescription: xv, 291 p. 25 cmISBN:- 9780367001933
- RA 410.55 .35 H437
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Lagos Business School Library General Stacks | Non-fiction | RA 410.55 .35 H437 (Browse shelf(Opens below)) | Available | MON-008682 | |
Books | Lagos Business School Library General Stacks | Non-fiction | RA 410.55 .35 H437 (Browse shelf(Opens below)) | Available | MON-008634 |
Responds to calls for quality healthcare service management practices or processes from African & other developing economy perspectives. Covers 7 thematic areas in healthcare: strategy marketing imperatives in the management product & pricing management distribution & marketing communications managing people physical evidence & service quality management, & process management.
There are no comments on this title.