Health service marketing management in Africa
Hinson, R. E.., et al [eds.]
Health service marketing management in Africa Robert Ebo Hinson, Kofi Osei-Frimpong, Ogechi Adeola & Lydia Aziato.., editors - 1st. ed. - New York Routledge/Productivity Press 2020 - xv, 291 p. 25 cm.
Responds to calls for quality healthcare service management practices or processes from African & other developing economy perspectives. Covers 7 thematic areas in healthcare: strategy marketing imperatives in the management product & pricing management distribution & marketing communications managing people physical evidence & service quality management, & process management.
9780367001933
Africa
Health Administration
Health Services
Marketing
Medical Care
RA 410.55 .35 H437
Health service marketing management in Africa Robert Ebo Hinson, Kofi Osei-Frimpong, Ogechi Adeola & Lydia Aziato.., editors - 1st. ed. - New York Routledge/Productivity Press 2020 - xv, 291 p. 25 cm.
Responds to calls for quality healthcare service management practices or processes from African & other developing economy perspectives. Covers 7 thematic areas in healthcare: strategy marketing imperatives in the management product & pricing management distribution & marketing communications managing people physical evidence & service quality management, & process management.
9780367001933
Africa
Health Administration
Health Services
Marketing
Medical Care
RA 410.55 .35 H437