Consumer behaviour Leon G. Schiffman & Leslie Lazar Kanuk
Material type: TextLanguage: English Publication details: New Jersey Prentice Hall 1995Edition: 5th edDescription: xix, 684 p. 27 cmISBN:- 0136690033
- HF 5415.32 S354
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Books | Lagos Business School Library General Stacks | Non-fiction | HF 5415.32 S354 (Browse shelf(Opens below)) | Available | 2023-0491 | |
Books | Lagos Business School Library General Stacks | Non-fiction | HF 5415.32 S354 (Browse shelf(Opens below)) | Available | MON-002756 |
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HF 5415.32 S354 Consumer Behavior | HF 5415.32 S354 Consumer Behavior | HF 5415.32 S354 Consumer Behavior | HF 5415.32 S354 Consumer behaviour | HF 5415.32 S363 Visual consumption | HF5415.32 S65 Consumer behavior : buying, having, and being / | HF 5415.32 S656 Consumer behaviour : buying, having and being |
The book provides the background and tools for understanding of the consumer behavior principles
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