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Consumer behaviour Leon G. Schiffman & Leslie Lazar Kanuk

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Jersey Prentice Hall 1995Edition: 5th edDescription: xix, 684 p. 27 cmISBN:
  • 0136690033
Subject(s): LOC classification:
  • HF 5415.32 S354
Summary: The book provides the background and tools for understanding of the consumer behavior principles
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Item type Current library Collection Call number Status Date due Barcode
Books Books Lagos Business School Library General Stacks Non-fiction HF 5415.32 S354 (Browse shelf(Opens below)) Available 2023-0491
Books Books Lagos Business School Library General Stacks Non-fiction HF 5415.32 S354 (Browse shelf(Opens below)) Available MON-002756

The book provides the background and tools for understanding of the consumer behavior principles

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