The why of consumption : contemporary perspectives on consumer motives, goals and desires S. Ratneshwar,David Glen Mick & Cynthia Huffman [eds.]
Material type: TextLanguage: English Publication details: Oxon Routledge 2000Edition: 1st edDescription: xx, 330 p. 24 cmSubject(s): LOC classification:- HF 5415.32 W477
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Books | Lagos Business School Library General Stacks | Non-fiction | HF 5415.32 W477 (Browse shelf(Opens below)) | Available | MON-006760 |
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HF 5415.32 S656 Consumer behaviour | HF 5415.32 S727 Understanding the consumer : A psychological approach | HF 5415.32 W455 Consumer behaviour | HF 5415.32 W477 The why of consumption : contemporary perspectives on consumer motives, goals and desires | HF 5415.32 W555 Consumer Behavior | HF 5415.5 A674 The Brand Positioning Workbook: a simple how-to guide to more compelling brand positionings, faster/ | HF 5415.5 B768 Customer Relationship Management : A Strategic Imperative in the World of e-Business |
A compilation of contributions from leading scholars who have extended our knowledge of the 'why' of consumption, in a world where consumption itself has become the defining phenomenon of human life and society
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