The why of consumption : contemporary perspectives on consumer motives, goals and desires
Ratneshwar, S., ed
The why of consumption : contemporary perspectives on consumer motives, goals and desires S. Ratneshwar,David Glen Mick & Cynthia Huffman [eds.] - 1st ed - Oxon Routledge 2000 - xx, 330 p. 24 cm.
A compilation of contributions from leading scholars who have extended our knowledge of the 'why' of consumption, in a world where consumption itself has become the defining phenomenon of human life and society
Consumer Behaviour
Consumers
Research
HF 5415.32 W477
The why of consumption : contemporary perspectives on consumer motives, goals and desires S. Ratneshwar,David Glen Mick & Cynthia Huffman [eds.] - 1st ed - Oxon Routledge 2000 - xx, 330 p. 24 cm.
A compilation of contributions from leading scholars who have extended our knowledge of the 'why' of consumption, in a world where consumption itself has become the defining phenomenon of human life and society
Consumer Behaviour
Consumers
Research
HF 5415.32 W477